The team at L&H Shepparton organised an interactive product display with Milwaukee last week, demonstrating some of the innovative ways that branches are promoting in-store.
Branch Manager Mark Foulsham worked with Milwaukee reps John McNamara and Gerard Ravenscroft to organise the day, which had live demonstrations and allowed customers to try the tools first-hand.
The local TAFE was also contacted about the event, and they organised two large groups of 1st and 2nd year apprentices to attend. The Milwaukee reps took the time to answer questions and show off some of the new tools available. After the demonstration, students even got to test some of the tools.
Milwaukee rep, John McNamara, said that the day was a great opportunity for promoting L&H, Milwaukee and created a lot of interest in the new products available.
“The teachers were very happy and although we didn’t sell the apprentices any tools, I believe it was great for Milwaukee and L&H branding. I am confident many of them will buy Milwaukee when they buy their tools”.
Due to the success of the day, L&H Shepparton are now looking to expand concept further. Foulsham will continue working with Milwaukee to organise product demonstrations in some of the larger factories around Shepparton and surround areas.
For information about running similar events at your branch, contact your Milwaukee rep.